Press Release

KONTRAST WINS ALULUX ACCOUNT


About Kontrast Communication Services

Kontrast Communication Services regards itself as an innovative full-service agency in the communications sector. Founded in 1991, today with 150 employees Kontrast offers a comprehensive portfolio of communication services. On this basis we create interdisciplinary communication solutions for clients from a range of different sectors. Our client roster includes renowned companies such as AOK, Henkel, KEUCO, OBI, Santander und Vodafone.


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DÜSSELDORF-BASED COMMUNICATION EXPERTS ARE THE NEW LEAD AGENCY OF AN INTERNATIONAL ALUMINIUM ROLLER SHUTTERS MANUFACTURER 

Düsseldorf/Verl, 1 August 2016 – Kontrast Communication Services won the pitch for the marketing and sales communication of Alulux GmbH. Since the beginning of the month, the Düsseldorf-based agency has been in charge of the further development of the brand, from the company’s appearance to the sales-active details.

Alulux is one of the leading manufacturers of roller shutter systems and garage doors. With production in Verl, Germany since 1960, the specialist for aluminium processing has meanwhile advanced to international pioneer of the sector. After significant growth and portfolio expansions in recent years, it was time for further development of the brand image. The first choice for executing this task was Kontrast Communication Services in Düsseldorf.

“The agency convinced us with their holistic approach and creative as well as technologically excellent solutions in every phase”, says Nicole Klinkenmeyer, team leader Marketing/Communication at Alulux, explaining the decision. Joachim Fischer, founder and CEO of Kontrast, also highly praises the cooperation: “We are at eye level with Alulux in this partnership. We speak the same language and have the same instinct for the market.”

Officially, the cooperation began in mid-June and comprises the entire communicative relaunch of the Alulux brand. Kontrast will gradually modernize the overall presence, from the redesign of the look to the implementation of various measures and media. Among other things this includes a new concept for company literature and content along with a style guide and digitalization of the sales support.

Responsible at Kontrast is the team of Christian Vöttiner (Creation) as well as Thomas Maikath and Nicole Engbers (both Consulting). The contact partner at Alulux is the team of the Marketing/Communication department headed by Nicole Klinkemeyer.

 

 

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About Alulux:


About Alulux: Since its founding in 1960, Alulux GmbH has evolved to one of the world’s leading manufacturers of aluminium roller shutter profiles and prefabricated roller shutters and garage doors. Additional important product groups are Venetian blinds and screens. The company with vast export experience – part of Cement Roadstone Holding plc (CRH) since 2012 – sells its products through an established network of distributers in Germany, the EU and worldwide, with an export ratio of around 50 percent. At headquarters in Verl and the production sites in Burgbernheim and Heideloh, over 280 employees are committed to the company’s success and last year generated an annual turnover of 70 million euros.

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