Press Release

PITCH VICTORY: SPARKS FLY BETWEEN HUAWEI AND KONTRAST


About Kontrast Communication Services

Kontrast Communication Services is a solution agency. Founded in 1991, today with more than 150 employees, they offer all the options, methods and tools for transforming business challenges into outstanding, customized communication and technology solutions. Kontrast develops and implements innovative ideas, fresh perspectives and new agile processes for companies from various sectors. The strategic consulting and executing agency helps on an internal and external level to best exploit potential, maximize it and turn into measurable success. Their service portfolio ranges from the analysis and derivation of measures to creative and technological implementation of solution approaches up to taking over entire processes and department tasks.
Among their notable clients are, among others, the AOK, HenkelKEUCOOBI, Santander and
Vodafone.

 

ABOUT HUAWEI

HUAWEI Consumer Business Group is one of Huawei’s three business units. As one of the leaders in the information and communications technology sector, HUAWEI produces and delivers next-generation mobile phones, notebooks, tablets and mobile broadband devices. In sixteen R&D centers around the world, more than half of the total workforce focuses exclusively on innovative products and future-oriented technologies.

DÜSSELDORF, 17 MAY 2018 – KONTRAST COMMUNICATION, A SOLUTION AGENCY WITH EXPERTISE IN THE TELECOMS INDUSTRY, HAS WON THE PITCH FOR THE NATIONAL BELOW-THE-LINE CAMPAiGNS OF THE CONSUMER BUSINESS GROUP OF HUAWEI TECHNOLOGIES.

 

Within a very short time the Chinese technology expert has risen in the ranks to third in the world and in the German market. HUAWEI is committed to the development of innovative premium products and breakthrough technologies. The current campaign for promoting the new P-series is the biggest and most widespread marketing campaign ever launched by HUAWEI in Germany. The HUAWEI P20 Pro is the world’s first smartphone with an AI-powered Leica Triple Camera. With over thirty years of experience in the information and communications technology sector, HUAWEI is dedicated to delivering the latest technological advances to consumers in over 170 countries and offers an enormous product portfolio – technology used by one-third of the world’s population.

 

We are very happy about this new partnership and look forward to the challenges ahead, and to contributing our expertise to this extremely dynamic market. The HUAWEI brand stands for ‘the next big thing’ in the mobile coms market“, says Joachim Fischer, CEO of Kontrast Communication, who is very pleased with the outcome.

In charge of the campaigns on the HUAWEI side are: Gregor Almássy, Marketing Director of HUAWEI Consumer Business Group Deutschland, as well as Senior Marketing Managers Vanessa Klein and Stephan Macke. At Kontrast Communication HUWAEI can rely on team coach Sandra Berlin and her creative team with Paul Kuna, Felix Müller and Kristina ten Bosch.

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