Press release

Kontrast expands creativity and enlists Thomas Keil as CD


ABOUT KONTRAST COMMUNICATION SERVICES

Kontrast Communication Services regards itself as an innovative full-service agency in the communications sector. Founded in 1991, today with 150 employees Kontrast offers a comprehensive portfolio of communication services. On this basis we create interdisciplinary communication solutions for clients from a range of different sectors. Our client roster includes renowned companies such as Vodafone, Henkel and OBI.

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Former McCann Erickson man completes the brand team

 

Düsseldorf, 5 November 2015 – “If it doesn’t sell, it’s not creative”, is the mantra of the agency business. Kontrast Communication Services goes a significant step further and states: It’s only creative when an extraordinary solution is convincing and promotes sales in every sector. The Düsseldorf-based full-service agency implements equally high standards on the personnel level by adding high-calibre reinforcement from Thomas Keil.

The 44-year-old acquired his creative merits at DDB Düsseldorf, among others. The last and to date most essential station of his career was McCann Erickson Düsseldorf, where he had advanced to creative director, handling important clients such as Coca-Cola, Arla, Homann and Miele.

Since September Thomas Keil completes the management team led by creative Director Christian Vöttiner, and everything he does meets high standards: “Brand communication no longer means just ‘rolling out’ big ideas from print or TV in individual channels. Every discipline has its own standards and great possibilities”, explains the new creative director. “Successful communication means informing, entertaining and convincing each customer at every touchpoint.”

With his thinking and actions, Thomas Keil complements the full-service philosophy of his new employer perfectly: “It is our claim to deliver extraordinary and holistic solutions, tailored to the specific challenges of our clients. And one part of this is also combining branding, retail and digital while making it possible to experience the brand along the entire customer journey”, confirms Joachim Fischer, CEO and founder of Kontrast Communication Services. “The Point of Sale is the moment of truth here. It is the immediate touchpoint between the brand and the customer. This is where brand promises are delivered and the quality of the communication can be directly expressed in sales figures.

 

 

 Printable picture material is available at http://bit.ly/kontrast_portraits

Thomas Keil