Press Release

Kontrast designs new web presence for Rational

About Kontrast Communication Services

Kontrast Communication Services is a solution agency. Founded in 1991, today with more than 150 employees, they offer all the options, methods and tools for transforming business challenges into outstanding, customized communication and technology solutions. Kontrast develops and implements innovative ideas, fresh perspectives and new agile processes for companies from various sectors. The strategic consulting and executing agency helps on an internal and external level to best exploit potential, maximize it and turn into measurable success. Their service portfolio ranges from the analysis and derivation of measures to creative and technological implementation of solution approaches up to taking over entire processes and department tasks. Among their notable clients are, among others, the AOK, Henkel, Johnson & Johnson, OBI and Vodafone.



The Rational Group is the global market and technology leader for the thermal preparation of food in professional kitchens. Founded in 1973, the company employs around 1,800 people, of which more than 900 are based in Germany. Since the IPO in 2000 Rational is floated in the Prime Standard on the German stock market and currently listed on the MDAX. The company's principal objective is to offer customers maximum benefit.
Internally Rational is committed to the principle of sustainability, expressed in its policies on environmental protection, leadership, occupational safety and social responsibility. Numerous international awards confirm year after year the high quality of work performed by Rational’s employees.


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Düsseldorf/Landsberg am Lech, 8 August 2017 – Kontrast Communication Services designed and implemented the new website of Rational AG in Landsberg am Lech. The international web presence of the global market and technology leader for the thermal preparation of food in professional kitchens now provides the latest information on the company and its products for all relevant target groups, such as customers, dealers and service partners worldwide.


The highlights of this site are the innovative and simple user navigation that channels individual target groups and added value that is relevant to all interested parties: The efficiency calculator for determining the potential savings compared with conventional cooking technology. By configuring parameters such as energy consumption or labour cost, website visitors can determine quickly and clearly which savings potential a Rational product provides.

The interdisciplinary Kontrast team in charge optimally applied their competencies and provided their customer Rational with a full-service solution, from the first draft to UX/design and search engine optimization (SEO) to the entire programming (back and front end).

Responsible for the project at Rational were Michael Fink, Executive Vice President Marketing, as well as Elke Voss, Head of Online Marketing. In charge of the project at Kontrast are Account Director Andree Stimmer with his agile team.


Rational Box