Press Release

KONTRAST AUTOMATES MARKETING OF CHARLES VÖGELE


About Kontrast Comunication Services

Kontrast Communication Services regards itself as an innovative full-service agency in the communications sector. Founded in 1991, today with 150 employees Kontrast offers a comprehensive portfolio of communication services. On this basis we create interdisciplinary communication solutions for clients from a range of different sectors. Our client roster includes renowned companies such as AOK, Henkel, KEUCO, OBI, Santander und Vodafone.


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DÜSSELDORF-BASED COMMUNICATION EXPERTS DEVELOP CREATION, STRATEGY AND TECHNOLOGY FOR SWISS FASHION COMPANY

Düsseldorf, 13 December 2016 ─ Kontrast Communication Services is now responsible for the production and coordination of the marketing measures for the Swiss fashion company Charles Vögele. The Düsseldorf-based solution agency is also in charge of the technical accompaniment and providing the infrastructure.

Charles Vögele Trading AG is represented with over 700 outlets in seven European countries. The size of the company and its increasing requirements in marketing and sales in a highly competitive market climate necessitate customized solutions in order to operate in a time- and cost-efficient way.

In Kontrast Communication Services Charles Vögele has found a partner who takes over the responsibility for the production and coordination of the company’s advertising and communication materials. The Düsseldorf-based agency also supports the strategic organization of processes and workflows in media production and supplies the entire necessary technical infrastructure.

 

More efficiency, less costs, better communication

Special attention is paid to the simplification and optimization of the corporate communication as well as the business processes which have grown with the established fashion company over the years. Manual and conventional techniques used to date are combined, centrally managed and automated. With its content “Censhare” management system Kontrast Communication Services offers a tool that integrates and digitalizes all processes.

The goal is to integrate the management and administration of all media production orders that are used by all employees at Charles Vögele and its external partners to increase efficiency and lower costs.

 

A resource planner (ERP) for marketing and sales

“Just like SAP began handling all business processes of companies in the 1990s, we make it possible to manage all marketing processes centrally via an integrated platform and organize them in an efficient, seamless and productive way”, explains Rüdiger Pläster, Director Customer Solutions at Kontrast Communication Services.

“We stepped up to rethink marketing and sales and have combined strategy, creation and technology in a way that didn’t exist before”, explains Philipp Thywissen of Charles Vögele.

“Of course we are proud to have convinced an international top player such as Charles Vögele with our expertise”, says Joachim Fischer, CEO and founder of Kontrast Communication Services. “It’s an extremely exciting task to optimize the production processes together with our colleagues in Switzerland, to further develop the advertising materials and at the same time enthuse even more people for the quality of the brand.”

The cooperation officially began in the second half of the year. Additional joint projects and steps of the marketing automation are already being planned and prepared. Responsible at Kontrast is the team of Rüdiger Pläster (Customer Solutions), Matthias Klautke (Technology) and Mery Reitz (Beratung). The project lead at Charles Vögele is held by Philipp Thywissen (Marketing/Communication).

 

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About Charles Vögele:

Charles Vögele Trading AG is the leading Swiss fashion company for best quality in the medium price segment. The company was founded in 1955 by RACING LEGEND CHARLES VÖGELE and his wife Agnes. In 1979 they expanded to Germany through acquisitions and in 1994 to Austria. Today they have more than 700 sales outlets in the DACH region as well as the Netherlands, Slovenia and Hungary. Charles Vögele Group is headquartered in Pfäffikon, Switzerland.

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