Press Release

KNAUF NOW RELIES ON KONTRAST COMMUNICATION SERVICES


ABOUT KONTRAST COMMUNICATION SERVICES

Kontrast Communication Services regards itself as an innovative full-service agency in the communications sector. Founded in 1991, today with 150 employees Kontrast offers a comprehensive portfolio of communication services. On this basis we create interdisciplinary communication solutions for clients from a range of different sectors. Our client roster includes renowned companies such as Vodafone, Henkel and OBI.

 

PRESS CONTACT

pr://ip – Primus Inter Pares
Axel Hoffmann
Neubrückenstraße 12-14
48143 Münster

Fon +49 251 98298903
Fax +49 251 98298905

Mail info@pr-ip.de
Web www.pr-ip.de

DÜSSELDORF-BASED AGENCY WINS DIY COMMUNICATION PITCH FOR THE TOP BRAND FOR BUILDING MATERIALS

Düsseldorf, 15 December 2015 – The recent agency search of Knauf Bauprodukte GmbH & Co. KG has ended in a great success for Kontrast. The market leader for building materials chose the Düsseldorf-based Agency for Communication Services from among numerous competitive pitches. Kontrast prevailed against several renowned agencies, and their first step will be to realize a campaign for the hardware and home improvement centres across Germany.

The campaign includes the entire spectrum of marketing and communication along the customer journey – from activating brand and product communication outside stores, both offline and online, and all information and sales materials in DIY centres to the live shopper experience of the brand world. The focus of the campaign lies on emotional brand management at the Point of Sale. For the Knauf campaign Kontrast will prioritize inspiration in all aspects of modernization and renovations, as well as the ideal orientation of the DIY customer and significant improvement of consulting services at the outlets.

In charge of the account at the agency is the team of Anja Grote-Lutter (Managing Director), with Martin Kraus (Client Service Director), Kay Burkhard Gosch (Executive Consultant), Thomas Keil (Creative Director), Petra Skiber (Creative Supervisor) and Susanne Henning (Senior Project Manager).

The contacts at the customer side are Peter Schmieder (Head of Marketing & Communication) and Dominik Pätzold (Marketing Manager DIY)

 

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About Knauf:

Knauf Bauprodukte GmbH & Co. KG is one of the leading suppliers for interior decorating and construction in the DIY segment in Germany. Knauf Bauprodukte offers do-it-yourselfers everything they need to fix and decorate their homes, from dry wall systems and plasters & fillers, such as Rotband and Knauf EASYPUTZ, to complete systems for laying tiles and natural stone. Knauf Bauprodukte is part of the Knauf Group, with over 220 locations in over 80 countries worldwide. With around 26,500 employees, the group generates an annual turnover of 6.4 billion euros (2014).