Press Release



Kontrast Communication Services regards itself as an innovative full-service agency in the communications sector. Founded in 1991, today with 150 employees Kontrast offers a comprehensive portfolio of communication services. On this basis we create interdisciplinary communication solutions for clients from a range of different sectors. Our client roster includes renowned companies such as Vodafone, Henkel and OBI.



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Axel Hoffmann
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48143 Münster

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Düsseldorf, 7 January 2016 – Ideal and needs-oriented food for pets is a high priority and is promoted in every possible way by SELECT GOLD. Precisely this claim is communicated by the new internet site of the premium Fressnapf own brand. It is user-friendly, with a clear overview and can be used on all end devices. Drafted, designed and programmed by Goschfriends, the Shopper Marketing partner of Kontrast Communication Services.

The new web presence of the premium own brand SELECT GOLD is just as demanding as the products and their users. The high quality of the products is also reflected in their premium presentation. The modern design makes it easier to get a quick overview and navigate smoothly. The well-arranged menu guides the user to animal (species) specific information and offers a convenient overview of the brand portfolio.

The website has a responsive design and with its optimized display and resolution and can be viewed on desktop computers as well as tablets and smartphones. This makes the SELECT GOLD brand world available anytime, anywhere. Anyone searching for specific solutions can always find the right pet food with the product filter – perfectly tuned to the individual needs of your four-legged darling – and also available instantly, thanks to the link to the Fressnapf online shop.

“The new website gets to the heart of the extensive SELECT GOLD product and service range”, says Kay Burkhard Gosch, Executive Consultant at Goschfriends. “The clear classification and logical structure provides enough space to add future expansions to the portfolio. It also allows us to react flexibly to incoming requests and integrate additional services.”

The relaunch of the new website is part of the comprehensive cooperation of Goschfriends and the brand management of SELECT GOLD. Since 2008, the shopper experts have already been in charge of the customer-oriented product marketing and campaign development as well as various marketing measures outside of stores and at the Point of Sale. Responsible at the agency is the team around Kay Burkhard Gosch (Executive Consultant) with Jan-Hendrik Hülfenhaus (Account Supervisor), Serkan Kilic (Art Director Digital) and Florian Clever (Senior Copywriter).




About Goschfriends:

Goschfriends is the specialist Agency for Shopper Marketing Services. Founded in 2007, a team of 12 employees offers innovative solutions for POS, co-marketing and shopper marketing. Goschfriends is a full subsidiary of Kontrast Communication Services GmbH. Among the clients of the agency are Fressnapf/Multifit, Beam Suntory, Henkel, Dr. Oetker, Hipp, Arla Foods and J.W. Ostendorf. About Fressnapf: Fressnapf is Europe’s largest retail chain for pet supplies. Multifit Tiernahrungs GmbH is a full subsidiary of Fressnapf Tiernahrungs GmbH, which is currently responsible for ten store brands. The SELECT GOLD own brand stands for needs-oriented and functional pet food concepts of premium quality. Product development places the highest priority on cats and dogs staying healthy and feeling good.

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