kundenlogo knauf
Knauf Bauprodukte GmbH & Co. KG
Client since
building materials

Knauf is the Number 1 market leader in Europe for dry construction systems. 

Knauf is the innovation leader in dry construction solutions and today does business on all five continents in over 80 countries at more than 220 locations, with production facilities and distribution organizations.

The owner-operated Knauf Group is headquartered in Iphofen and has around 26,500 employees worldwide. In 2014 the group generated annual sales totaling 6.4 billion euros

Our services:

  • Strategic consulting based on research and analysis in the dry construction and building chemicals segments
  • Conception and development of a national, holistic campaign for drywall systems, high-performance wallboards and panels on the German DIY market
  • Conception and creation of holistic POS communication incl. a POS toolbox which can be regulated on- and offline
  • Conception and creation of customized sell-in and sell-out communication individually tailored to the requirements of each distribution channel in the DIY market