KEUCO

¡Viva la evolución!

Task

Our longstanding client KEUCO is among the leading manufacturers of design-oriented bathroom fittings and furnishings in the premium segment. In order to make it possible to experience the evolution of the brand in their communication to the customer, the visual language must be reinvented. Kontrast is commissioned with the conception of the new photographic interpretation. Kick-off is a photo shoot in Spain.

Implementation

More emotion, more story, more authenticity – that is the route we specify together with the client. The conclusion: In addition to the usual studio photos, from now on pictures created in authentic place should take the lead. For the first layout shoot we travel with a large crew, including American top model Tony Ward, his Spanish colleague Alejandra Dominguez Gila and New York photographer Stephan Schacher, to Santanyí on the island of Mallorca. The main set is an occupied townhouse with architecture that is a mix of traditional Mediterranean and modern styles. With the use of films and photos we define the new visual language.

Result

The new look and feel convinces both the client and the agency. It will form the basis for subsequent photo shoots at three additional sets on the Spanish mainland. The new visual language is applied across the entire communication – from the videos to the brochures and including the trade fair stand.