K181108 Evonik CAD Werbemittel ECS 18 1 356x252mm Chau
K181108 Evonik CAD Werbemittel ECS 18 1 356x252mm Frederik
K181108 Evonik CAD Werbemittel ECS 18 1 356x252mm Lutz
Mockup Broschuere Visionarys

Task

Rookies become visionaries: Thanks to the merger of several units in with the Coating Additives business line, Evonik is now more comprehensive, more innovative and has more expertise on board than ever before. Here research and development expertise meets unbridled pioneer spirit, all under one roof.

Implementation

A campaign that expresses the strength of a major international corporation on the one hand and communicates the dynamics of a start-up and the resulting added value for customers on the other. The company’s attitude manifests itself in the new claim of the Coating Additives business line: Visionaries have no rivals!
A claim that declares such a challenge also demands a compelling key visual: Focus on a pair of eyes with a challenging look that proclaims a militant attitude, while at the same time focussing on the future.

Result

Evonik launched the international image campaign designed by Kontrast just in time for the European Coatings Show 2019 in Nuremberg. The eye-popping portraits were taken by renowned photographer Frank Schemmann and his team. Evonik communicates the campaign in all the available classic and digital channels.