Vodafone

Video vs waiting.

Task

Vodafone shops are designed in accordance with psychological sales promotion know-how and divided into communicative zones. The shop monitors play an important role in this environment. Kontrast is requested to produce videos for the monitors. We are also in charge of editorial control of the content via a Content Management System (CMS).

Implementation

We produce all of the videos (flash, after-effects) in-house and implement them quasi in realtime on the monitors in the shops via the CMS system.

Result

The monitors make effective eye-catchers. While the customers look around the shop or wait for personal consulting, they are entertained by the monitors, provided with preliminary information and made aware of promotional themes. More and more Vodafone shops include such monitors in their concept. Thanks to the CMS connection and integration of the videos online, changes can also be implemented much faster.