ThyssenKrupp Steel Europe

Steel lite.



Like so many other themed events, steel also has its own special day: Steel Day. ThyssenKrupp Steel Europe wants to make use of the occasion to do some active advertising, and assigns Kontrast the task of creating the conception and handling implementation of a one-page ad.


We develop an ad about lightweight steels, which find particularly wide use in the automobile industry. The advertisement transports the competence of ThyssenKrupp Steel Europe in this segment, which is so significant for the reduction of weight in car component manufacturing.


“Der Kontakter” magazine votes the ad “Advertisement of the Week”. Heinz Volk, project manager at BMW Welt in Munich, contributes to the winning of the award, thus demonstrating that the message has also been received in the automotive sector.