Vodafone

Serial Content.

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Task

Vodafone creates a customer magazine for use at the POS, which is intended to transport the image values of the brand as well as product messages. Kontrast is commissioned with first developing a magazine concept and then, based on this concept, creating the individual issues of the magazine.

Implementation

From a single source we provide the project management and all other services associated with the magazine – from its conception, topic research, content creation, editing and layout to the final print data.

Result

Each issue of the periodical is published in six-figure circulation. The mix of editorial content, corporate news, hardware news and branding is met with positive feedback from Vodafone customers. The first editions of the magazine are invariably snapped up quickly and shop managers value it as an effective marketing tool.