SEASONAL SHOE SENSATION
Task
Kontrast developed a new presentation for the seasonal communication of its client SHOE 4 YOU/Kinast Unternehmensgruppe. This consisted of four brochures a year and wayfinders at the POS. On this project, Kontrast was in charge of everything from developing the concepts to the entire implementation and photo production and including printing of all data.
Implementation
The brochures each tell a story about “a day in the life” and bring together shoes and accessories for women, men, girls and boys in an authentic way. The products are portrayed from all different perspectives, for maximum natural impact. Such a close brand experience gives the observer the feeling of being able to put on these wonderful moments personally anytime!
Result
Affordable, up-to-the-minute trends for the whole family – this principle is reflected in the seasonal promotion of SHOE 4 YOU. Authentic snapshots that appeal to the customer, not only because of the latest shoe styles, but also by providing inspirations for combining the trends and always with a feel-good implication. Increased frequency and record turnover demonstrate that this concept paid off. Our congratulations: SHOE 4 YOU has just been voted shoe brand of the year 2017!
