Gilead Sciences

Product info per gamification.

Gileadms01.jpg

Task

With Cayston® the research-based biopharmaceutical company offers an innovative antibiotic for inhalation for cystic fibrosis (CF) patients. Kontrast is assigned the task of adapting an existing PC application, developed by the American parent company, into a German-language iPad app. The contents include a playful explanation of general facts about CF as well as specific information about Cayston®.

Implementation

We reuse the game mechanism of the original American application. The contents and graphics are new and improved and we program the application as a native iOS app.

Result

Gilead Sciences introduces the iPad app at trade fairs and congresses. The interactive design of the content as a quiz arouses the interest of trade visitors and cystic fibrosis patients and it quickly becomes a very useful instrument for communicating the benefits of the product.