Evonik

NEW LOOK FOR TABLETS.

Kontrast Cases Evonik EUDRAGIT Anzeige 1280x720
Kontrast Cases Evonik EUDRAGIT Broschuere 01 1280x720
Kontrast Cases Evonik EUDRAGIT Broschuere 02 1280x720
Kontrast Cases Evonik EUDRAGIT Broschuere 03 1280x720
Kontrast Cases Evonik MDD Broschuere 01 1280x720
Kontrast Cases Evonik MDD Broschuere 02 1280x720
Kontrast Cases Evonik MDD Broschuere 03 1280x720

Task

Evonik wants to have a new look for its EUDRAGIT® print material and its Modular Drug Delivery system (MDD). To this end, Kontrast is asked to develop new key visuals.

Implementation

The Modular Drug Delivery system allows bioavailability in tablet or capsule form, replacing unpleasant injections. Oral rather than intra. This is also a chance for the pharmaceutical industry to develop new markets.
EUDRAGIT E PO ReadyMix is a tablet coating specially customized to the customer’s requirements. It not only contains the respective powder blend, but also has the right pigments for perfect colour reproducibility. A magic mix that is not only easy to prepare, but also saves time and money for the chemist.

Result

In the key visual for the Modular Drug Delivery system the ampoule with a table inside quickly communicates the product benefits: Injections are replaced by tablets, offering patients better quality of life.
The key visual for EUDRAGIT E PO ReadyMix makes it clear that tablet coatings can be mixed quickly and reliably: Just add water to the ready-to-use EUDRAGIT E PO ReadyMix powder and blend in a mixer. Your suspension is ready for spraying.
The newly-created key visuals are implemented in advertisements, brochures, online and in trade fair materials.