New Corporate Design for HECTAS
As an infrastructural service provider for buildings, hectas offers tailormade and innovative solutions for the cleaning of buildings, industrial cleaning, gardening work, as well as building- and security services.
Our task consisted of positioning the brand and modernizing the corporate design, in order to prepare it for the coming future.
refreshing of the corporate design, thereby optimizing brand perception.
hectas has several branches across Europe, while the strong roots in Wuppertal will always stay as the starting point. Our goal was to represent this accordingly in the positioning. The company sees itself as more of a partner, apart from being an employer and service provider.
The dialogue on an equal footing is valued across all levels and relationships. We conveyed this thought through our modern corporate design. This was achieved through a strong logo and a fresh world of images and colours, which were implemented into business equipment, print and online advertising materials, vehicle stickers, flags, giveaways and newsletters.
and the benefits of the software platform in a more appealing and clear way.
The new brand appearance conveys a modern identity. It signifies the companies increased confidence, while also underlining the valuable partnership between employees and clients.
Joachim Fischer, Kontrast“WE GO FOR EVERY HYPE, IF ONLY TO SPARE OUR CLIENTS SOME OF IT.”
Martin Tückmantel, Kontrast“IT’S MY PASSION TO ENTHUSE PEOPLE ABOUT KONTRAST, TO FIND TALENT AND PROMOTE IT.”
Christian Vöttiner, Kontrast“WE SELL IDEAS; NOT CUT FLOWERS.”