New Corporate Design for HECTAS

190179 Case hectas Motiv 1 Manual
190179 Case hectas Motiv 2 Stationary
190179 Case hectas Motiv 4 Auto
190179 Case hectas Motiv 5 Mitarbeiter

Task

As an infrastructural service provider for buildings, hectas offers tailormade and innovative solutions for the cleaning of buildings, industrial cleaning, gardening work, as well as building- and security services.
Our task consisted of positioning the brand and modernizing the corporate design, in order to prepare it for the coming future.
refreshing of the corporate design, thereby optimizing brand perception.

Implementation

hectas has several branches across Europe, while the strong roots in Wuppertal will always stay as the starting point. Our goal was to represent this accordingly in the positioning. The company sees itself as more of a partner, apart from being an employer and service provider.
The dialogue on an equal footing is valued across all levels and relationships. We conveyed this thought through our modern corporate design. This was achieved through a strong logo and a fresh world of images and colours, which were implemented into business equipment, print and online advertising materials, vehicle stickers, flags, giveaways and newsletters.
and the benefits of the software platform in a more appealing and clear way.

Result

The new brand appearance conveys a modern identity. It signifies the companies increased confidence, while also underlining the valuable partnership between employees and clients.