Toshiba

New B2B website for Europe.

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Task

Toshiba TEC is a leader in printing solutions, be it multifunctional printers, software solutions or process management. It was the goal to develop an innovative B2B website that clearly presents their range of services, therefore effectively boosting the brand, sales support and business partnership.

Implementation

In keeping with the “mobile first” concept, a cross-functional team of strategy, consultation, creation and web development faced the challenge of developing a technological platform to be individually adapted by the European operating companies. At its core are product filters that make it a joy to search for a suitable device.

Result

The responsive B2B website is optimally designed for all devices and meets high standards of user friendliness. Directly addressing target groups in the logistics, industry and trade sectors provides effective support for lead generation. Page views and the time spent by users on the site have increased significantly. The roll-out for additional countries is currently being planned.