Make it yours
HUAWEI wanted to position its mobile services (Mobile Cloud, AppGallery, Themes) in the relevant set of “young expressionists“. This target group of young, creative and extroverted cosmopolitans are not only well-versed in technology, but also very demanding when it comes to communication. Because smartphones have long become an integral component of their daily lives.
The best way to bring mobile solutions closer to this special target audience is to dive into their world, define interesting content and channels and work with authentic brand ambassadors. In collaboration with key influencers, the campaign took the consumer on a compelling, benefit-oriented road trip. In authentic pictures we told them a story that was all about adventure, freedom, fun and creativity. Our message: MAKE IT YOURS! Because HUAWEI Mobile Services help make your day easier and more fun. And the more you use it, the more a HUAWEI smartphone becomes YOURS! Alongside a landing page we generated contact to the target group via relevant social media assets and channels (Facebook, Instagram, YouTube).
The high-profile campaign perfectly supported the product presentation. Feedback from the target group was extremely positive across all social media channels. Interaction with the brand was significantly increased.
Joachim Fischer, Kontrast“WE GO FOR EVERY HYPE, IF ONLY TO SPARE OUR CLIENTS SOME OF IT.”
Martin Tückmantel, Kontrast“IT’S MY PASSION TO ENTHUSE PEOPLE ABOUT KONTRAST, TO FIND TALENT AND PROMOTE IT.”
Christian Vöttiner, Kontrast“WE SELL IDEAS; NOT CUT FLOWERS.”