Evonik

IN A WORD.

Task

As the world’s leading manufacturer of specialty chemicals, Evonik Industries and its TEGO brand work in close collaboration with partners from the paints and coatings industry. An online video tutorial helps the target group of professionals find out more about testing methods for defoamers and deaerator products. Kontrast is charged with developing an exclusive brochure to go with this.

Implementation

In collaboration with partner agency Grown, all existing TEGO product application videos are evaluated and new storyboards are written. The task here is to shorten the somewhat long and detailed tutorials and simplify the contents.

Result

To replace the detailed tutorials we develop significantly shorter versions. By adding graphic animations and leaving out filmed sequences we succeed in revising the tutorial content, making it more concise and to the point.