Vodafone

KONTRAST CAN-DO FUTURE.

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Task

Vodafone Deutschland marks the beginning of the Gigabit era. With a top-speed network expansion, 4G coverage for all mobile phone plans and free roaming across Europe, paving the way for the mobility and connectivity of tomorrow. The best of all futures awaits both private and business customers. This core promise alongside the technological milestone are a true reason for joy. The futuristic ATL campaign attracts attention and creates a positive outlook for the things yet to come – and what the customer gets at the POS.

Implementation

In order to generate the right Giga feeling in the Vodafone shop, Kontrast consistently spreads the key message to the POS and throughout the promotions. The happy anticipation is particularly perceivable in a range of content on digital display screens and devices with videos. Of course all the classic POS advertising materials look fantastic as well – from the window display to the posters. Giving customers the urge to leap into an excellently-networked future.

Result

More speed, more data, more freedom – this message reaches all relevant touchpoints! We bring the first campaign components “Giga Speed” and “Giga Travel” to the POS with a comprehensive package of media and measures and also on large areas in the shop environment. This guarantees maximum attention for the giga-great offers.


Vodafone-Store