RATIONAL

Hot web concept.

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cases rational club web ubersicht

Task

RATIONAL, global market and technology leader for the thermal preparation of food in professional kitchens, wants to create the technical prerequisites for extending their complex company website to include versions for currently 30 countries. A modern look and intuitive operability on all devices are intended to underscore the innovation leadership of the company.

Implementation

We develop an innovative and simple user navigation that channels individual target groups and added value that is relevant to all interested parties: The efficiency calculator for determining the potential savings compared with conventional cooking technology.

Result

RATIONAL presents itself as an innovative company. The modern design and programming of the website have a flexible, easy-to-update layout and are an important foundation for more wide-ranging and higher-value business.