Loesche

Green, white, solid

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Task

Loesche is a silent market leader, Made in Germany: vertical roller mills that are used, for example, in the cement industry and power plant sectorand that achieve market share that international competitors can only dream about. Kontrast is commissioned with modernizing the corporate design and integrating it on the website and in various other communication mediums.

Implementation

Based on the company’s corporate colour HKS 65 K green, Kontrast develops an unmistakeable presentation with lots of white space, eye-catching graphics and concise typography. We integrate the new corporate design in ads and brochures, on the website, in company presentations, business stationery and other media.

Result

The new look is a hit. Numerous customers speak to their Loesche representatives about the ad motifs. The modern, minimalistic and yet matter-of-fact look & feel is experienced as a refreshing change in the midst of the otherwise technical communication.