Shoe4You

GO 4 SPRING/SUMMER!

shoe4y 1
shoe4y 2
shoe4y 3

Task

Continuation of existing campaign concept for Shoe4You with the focus on value for money and emphasis on branded goods at low prices.

Implementation

We expand the campaign concept and place the product more in the limelight. Rather than shooting the shoe in the background, as in the last campaign, we showcase it prominently as an image clip. To draw attention to the price and the brand, we position them in a large red eye-catcher beside the product. During a 3-day photo shoot near Hamburg, we shot the right people motif to go with the shoe.

Result

Shooting of 17 people motifs (11 x spring and 6 x summer) for display windows, the POS and online material.