Johnson & Johnson

Germany, united land of noses.

Task

The success of Johnson & Johnson products is partly due to their considerable presence on TV. Which is also the case with Olynth®, “Germany’s family nasal spray”. However, the legendary TV commercial with the “broad noses, narrow noses, old noses, young noses…” is a bit outdated when Kontrast is commissioned with production of a remake.

Implementation

We approach the TV classic with all due respect, but fresh noses are a must. We cast Germany’s broadest, thinnest, most telegenic specimens and reproduce the spot with a modern look.

Result

The newly interpreted evergreen scores top marks in the Europe-wide standardized Johnson & Johnson evaluation system and goes on-air without any changes.