KEUCO

Cgi architecture.

Task

KEUCO, one of the leading manufacturers of design-oriented bathroom concepts, wants to launch just such a novelty on the market: the new EDITION 11. House agency Kontrast is commissioned with developing the accompanying communication.

Implementation

A dream bathroom is just too beautiful to be true. Rather than having the EDITION 11 installed on location or in the photo studio, we employ CGI to present it in three virtual rooms with surreal architecture.

Result

At the world’s leading trade fair for the ultimate bathroom experience, the ISH in Frankfurt am Main, KEUCO arouses immense interest among international trade visitors with our extraordinary images. They are implemented in catalogues, in an EDITION 11 iPad app, also produced by Kontrast, and a range of other advertising tools.