Build smart.



Santander Bank reinforces its competence in the area of mortgages and home construction financing with a new product. The innovation for smart home builders and home buyers is that Santander offers not only its own products for financing loans. Additionally, only the best options are filtered out from the large number of different financial service providers. Kontrast is assigned with creating the launch communication.


We develop a holistic campaign including POS communication and a microsite with a back-end link to the financing database.


As a result of expanding the product portfolio, as well as the accompanying communication, Santander Bank is able to position itself as a competent and innovative partner for all issues pertaining to real estate.