Vodafone

BIG SPLASH PRESENTATION FOR RED ONE

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Task

With the Vodafone Red One campaign, Vodafone takes the unbeatable combination of mobile network, landline, internet and HD TV to market. Kontrast is responsible for developing a holistic communication concept for print and digital media for the German Vodafone shops and the Vodafone campus. Additionally, Kontrast is in charge of final artwork, visuals and creation of print data for all out-of-home media.

Implementation

In line with the ATL campaign we develop a range of media and measures that enable consumers to feel and experience Vodafone Red One hands-on at various touchpoints. The core focus of the communication is on the unlimited freedom and flexibility that customers gain through Red One.

Result

We create for Vodafone a toolbox of comprehensive measures and media for the highest-visibility marketing of Red One. Implementation at all relevant touchpoints is perfectly synched and achieves maximum advertising impact.