Landeshauptstadt Düsseldorf

BIG HUG.

1280x720 NRW Tag
1280x720 NRW Tag2
Fotobox 2

Task

The state of North-Rhine Westphalia and its capital city Düsseldorf are hosting NRW-Tag (NRW Day) from 26 to 28 August 2016, in cooperation with Düsseldorf Marketing & Tourismus GmbH. And this is a very special NRW-Tag because it coincides with the 70-year anniversary of the founding of North-Rhine Westphalia. Kontrast wins the bid for the development and design of an accompanying communication concept.

Implementation

Rhinelanders and Westphalians – do they fit together? They sure do! For 70 years, this state has not only connected the people from these two regions but also migrants from other parts of Germany and the world, who have found a home here. We celebrate the successful partnership with a fun and festive look and the invitation: “Lass Dich drücken” (give us a hug).

Result

The pennant style of the logo with its variable modules can be freely streamlined to different media forms and creates a very festive look.