Henkel

Beautiful.

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Task

The DAX-listed corporation with headquarters in Düsseldorf offers a variety of high-quality products in the three categories Laundry & Home Care, Beauty Care and Adhesive Technologies. Kontrast is regularly commissioned with the development and implementation of trade and POS communication for Beauty Care products.

Implementation

For product lines such as Fa, Diadermine, Theramed, Syoss and many more, we develop a broad range of media tools – from digital sell-in presentations to on-pack promos and second placements.

Result

Henkel successfully positions innovative products with high frequency in the beauty care market. The accompanying communication ensures the desired attention among category managers and consumers alike.