Söbbeke

All good goals come in threes – the Söbbeke campaign

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Task

For our client SÖBBEKE we developed a new brand positioning, transforming a producer of organic food products into a brand of good taste and enjoyment with the best organic quality. In two national OOH campaigns we pushed the products of SÖBBEKE with a new brand positioning.

Implementation

Genieß dich glücklich! (eat healthy, be happy) is the motto we created for repositioning the products of Söbbeke in two national OOH campaign flights. The product is always the focus of the communication, which promises natural goodness you can trust.

Result

New brand positioning, high-visibility product presentation and sales-boosting promotion – our current OOH campaigns for SÖBBEKE have met three goals at once!