Johnson & Johnson

3-STEP ORAL HYGIENE.

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Task

Development and implementation of a convincing Listerine story that will turn dentists and dental hygienists into mouthwash fans who are motivated to recommend Listerine to their patients as the first choice for their twice-daily 3-step daily oral hygiene prophylaxis.

Implementation

Kontrast creates and implements comprehensive professional communication tools for the Listerine brand. The compelling communication concept contains the complete spectrum of measures, from ads in medical trade journals to information brochures and factsheets for patients and including a new trade fair presentation.

Result

Since November 2015 the results in professional circles are evident.
Under the motto “3-step oral hygiene”, through various channels dentists and dental hygienists are provided with comprehensive and competent information about why a 3-step routine is simply better, and which role is played by LISTERINE in twice-a-day mouth care – brushing, flossing and rinsing.