Johnson & Johnson
3-STEP ORAL HYGIENE.
Task
Development and implementation of a convincing Listerine story that will turn dentists and dental hygienists into mouthwash fans who are motivated to recommend Listerine to their patients as the first choice for their twice-daily 3-step daily oral hygiene prophylaxis.
Implementation
Kontrast creates and implements comprehensive professional communication tools for the Listerine brand. The compelling communication concept contains the complete spectrum of measures, from ads in medical trade journals to information brochures and factsheets for patients and including a new trade fair presentation.
Result
Since November 2015 the results in professional circles are evident.
Under the motto “3-step oral hygiene”, through various channels dentists and dental hygienists are provided with comprehensive and competent information about why a 3-step routine is simply better, and which role is played by LISTERINE in twice-a-day mouth care – brushing, flossing and rinsing.
Joachim Fischer, Kontrast“WE GO FOR EVERY HYPE, IF ONLY TO SPARE OUR CLIENTS SOME OF IT.” |
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Klaus-Peter Handorf, Kontrast“EVEN THE LONGEST JOURNEY BEGINS WITH THE FIRST STEP.” |
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Friederike Schulz, Kontrast“NOT EVERYTHING IN MY LIFE HAS ALWAYS BEEN ORANGE.” |
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Martin Tückmantel, Kontrast“IT’S MY PASSION TO ENTHUSE PEOPLE ABOUT KONTRAST, TO FIND TALENT AND PROMOTE IT.” |
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Christian Vöttiner, Kontrast“WE SELL IDEAS; NOT CUT FLOWERS.” |
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